Use the dashboard
Date ranges, comparisons and filters
Pick a range, compare it with the period before, and narrow every report to one channel, page, country or goal.
Every report in a site's dashboard reads the same three settings: the date range, the comparison switch and the filters. They live in the header above each page and in the page URL, so a link you copy opens the same view for a teammate.
Date ranges
The date control offers these presets:
| Preset | Range |
|---|---|
| Today | Today so far |
| 7d | The last 7 days, ending today |
| 30d | The last 30 days, ending today (the default) |
| 90d | The last 90 days, ending today |
| 12mo | The last 12 months, ending today |
| Custom | Any start and end date you pick |
Ranges are whole days in the site's reporting time zone, which you set in Settings → General. Changing the time zone recomputes the preset ranges in the new zone.
The chart picks its interval from the length of the range:
| Range length | Chart interval |
|---|---|
| 1 day | Hour |
| Up to 120 days | Day |
| Up to 400 days | Week |
| Longer | Month |
Comparisons
Turn on comparison to see every number next to the previous period of the same length. A 30-day range ending today is compared with the 30 days before it; a custom range of 12 days is compared with the 12 days immediately before its start. The header shows "vs prev" while comparison is on, and the overview tiles and chart show both periods.
Filters
Click a row in a breakdown table (a channel, a source, a page, a country) to filter the whole dashboard to it. Active filters appear as chips under the header; remove one with its close control. Filters combine, so channel = paid and country = DE shows paid traffic from Germany.
You can filter by:
| Filter | Matches |
|---|---|
channel | The channel ProductLense classified the visit into, such as paid or organic_search |
source, medium, campaign | The utm_source, utm_medium and utm_campaign values |
ref_domain | The referring domain, without www. |
path | A page path |
country | Two-letter country code |
device, browser, os | From the user agent |
goal | Visitors who completed a goal in the range |
Revenue and profit columns follow the same filters: ProductLense restricts payments to the visitors whose traffic matches, using first-touch attribution for channel, source, medium and campaign.