Notes on revenue analytics
Each post answers one question founders ask about connecting marketing to money, written by the people building ProductLense.
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How we compute profit per channel
The exact method behind ProductLense’s profit per channel: the attribution chain, net revenue after fees and refunds, ad spend joins, CAC, ROAS and payback.
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Introducing ProductLense: see which channels make you money
ProductLense is cookieless analytics that joins your traffic to your billing provider and shows revenue and profit per channel. Here is what it does and costs.
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Why cookieless analytics is enough for SaaS
What cookies buy in analytics, what a SaaS loses without them, and why identify at signup covers the part that matters for revenue attribution.