Google Analytics alternatives
Popular Google Analytics alternatives are Plausible, Fathom, Simple Analytics, Umami and Matomo for privacy-friendly traffic analytics, PostHog for a product suite, and ProductLense if you sell subscriptions and need revenue and profit by channel from your billing provider.
Sites leave GA4 to drop the cookie banner, to stop losing visitors who decline consent, to get a simpler interface, or because GA4 cannot show subscription revenue and refunds per channel without custom work.
ProductLense
Cookieless analytics that reads ten billing providers and shows revenue and profit per channel. Free up to 10k events.
Plausible
Cookieless traffic analytics from $9 a month, with a Community Edition you can run yourself. Revenue only from events you send, on the Business plan.
ProductLense vs Plausible in detailFathom
Closed-source, cookieless traffic analytics from $15 a month, with 50 sites included on every plan.
ProductLense vs Fathom in detailSimple Analytics
Cookieless, privacy-first traffic analytics from the Netherlands; closed source.
Matomo
Analytics under the GPL with a cookieless mode, on your own server or in their cloud. Ecommerce revenue comes from tracking events.
Umami
Cookieless web analytics you can run on your own server. Traffic and events; no billing connections.
PostHog
Product suite with analytics, session replay, feature flags and experiments; 1M analytics events a month free.
ProductLense vs PostHog in detail
Facts from each vendor’s public pages, checked on 2026-10-11. Tell us if something changed.
Google Analytics alternatives: questions
- What is the best Google Analytics alternative for SaaS?
- For SaaS, the question is usually which channel brings paying customers. ProductLense answers it directly: it reads Stripe and nine other billing providers, attributes each payment to first touch, and subtracts ad spend and fees for profit per channel. For traffic alone, Plausible or Fathom are simpler.
- Which Google Analytics alternative needs no cookie banner?
- ProductLense, Plausible, Fathom, Simple Analytics and Umami set no cookies by default, so most sites run them without a consent banner. Whether you need one also depends on your other scripts, such as ad pixels or chat widgets, so check your whole site with your legal advisor.
- Is there a free Google Analytics alternative?
- ProductLense is free up to 10k events a month, PostHog is free to 1M product analytics events, and Umami and Matomo are free to run on your own server. GA4 itself is free at any volume, which no alternative matches; the trade is cookies, consent and data you cannot see without a banner opt-in.
- Will I see more visitors than in Google Analytics?
- Usually yes when your site uses a consent banner, because GA4 does not count visitors who decline. Cookieless tools count everyone but treat the same anonymous person on two different days as two visitors. ProductLense merges them once the person signs up and you call identify.
- Can I run ProductLense next to GA4?
- Yes. The ProductLense script is about 2.3 KB, loads with defer, and sets no cookies, so it does not interfere with GA4. Running both for a month is a reasonable way to compare numbers before deciding whether to keep GA4 for Google Ads audiences.
Free up to 10k events a month. No card.
Add the script, connect Stripe or any of 14 other billing providers, and see revenue by channel the same day.